Our Services
Operations are information architecture problems.
That's the insight that separates us from every other consultant.
Operational problems get diagnosed as people problems, process problems, or technology problems. We see them as architecture problems—how information flows through your business, where it gets stuck, where manual handoffs create bottlenecks, and how to redesign the structure so better performance becomes automatic.
OUR STORY
Founded in 2025 by Michal Basha, former Director of Operations at a financial technology company where she learned one lesson repeatedly: companies scale when their infrastructure makes good performance possible. When infrastructure is missing, no amount of effort closes the gap.
Michal watched leadership focus on training and accountability when the real constraint was systems architecture. Agents needed visibility into capacity. Collections teams needed strategic calling deployment, not random dialing. Support teams needed intelligent routing, not generic queues.
The pattern was clear: build the infrastructure, performance improves. The right systems make better results automatic.
AED Solution exists to build the infrastructure that growing companies need.
What Makes Us Different
WE DIAGNOSE BEFORE WE BUILD Our engagements start with questions, not solutions. How does work actually move through your business? Where does information get manually transferred? What creates the bottleneck?
We map the real workflow. Then we build infrastructure around what's actually happening.
WE BUILD PRODUCTION, NOT DEMO - Production-grade systems handle edge cases. They include documentation. They can be maintained after we deploy. They keep working when unexpected things happen.
We design for reality - the messiness, the exceptions, the scenarios that break typical automation.
WE BECOME PARTNERS, NOT VENDORS Our relationships evolve over time. First automation might connect your CRM to task management. Your team sees the value. They identify three more handoffs that could be automated. We build those.
Six months later, you're operating with infrastructure that wasn't possible before. And the system keeps improving.
WHAT WE BELIEVE
MISDIAGNOSED OPERATION PROBLEMS
Leadership sees underperformance and assumes people need to work harder. We see underperformance and ask: do they have the infrastructure that would make good performance possible?
YOU CAN'T IMPROVE WHAT YOU CAN'T SEE
Visibility is the foundation. If you can't measure utilization, capacity, and workflow friction in real time, you're guessing. We build infrastructure that makes operational reality visible.
INFRASTRUCTURE COMPOUNDS
Each system we build makes the next one easier. First workflow connects two platforms. Second workflow adds three more. Six months later, your entire operation runs on connected infrastructure instead of manual handoffs.
MEASURABLE IMPACT
We design strategies that create visible, quantifiable results — not vague improvements or theoretical frameworks. Every solution includes clear baseline measurements and ongoing performance tracking.
30-40%
Faster Decision Cycles
Reduction in time from insight to action through streamlined data flows and clarified approval processes.
20-35%
Efficiency Gains
Improvement in operational efficiency through process optimization and intelligent automation.
50%+
Reduced Manual Work
Decrease in time spent on repetitive tasks, reporting friction, and coordination overhead.